Twitter: Booming Social (Advertising) Network

Tweet! Tweet!

In the past decade, not only has twitter become a popular craze amongst teens but, it has flooded corporate offices, the government, schools, and even television networks.

Whether it is tweeting for the best singer on American Idol or tweeting about political opinions/campaigns, twitter is used by agencies to not only send out information to the public but also monitor timelines and feeds for key words and ideas.

With information automatically filtered from the web, businesses can make decisions based off of the consumers/viewers tweets.

Twitter is a growing social network which continues to succeed. I don't see this social network disappearing anytime soon.

Nostalgia Marketing…

Nostaglia marketing can be both beneficial and negative at the same time.

While the the storytelling technique brings up old memories and experiences and makes them alive, this can be both a good thing or bad thing. For example, if someone previously owned something that benefitted there life they're likely to purchase the product again if it is advertised using nostalgia tactics.

An example of nostalgia working in a negative way would be someone who was bit buy a dog at a young age. If a company was later trying to advertise with the nostalgia effect- dogs for sale , or even a notebook with a dog on it, the consumer could potentially not buy the product only because of this simple memory.

Branding...

Brands are all around us, whether we like it or not. Brands are communication tool between the company and the consumer.

For your information, some people only buy products specifically because of its "brand name". For example, the "Nike Fuel Band". Many people that own this fuel band don't even have a gym membership. While the brand itself can make you feel a certain way, consumers will pay just to have this feeling.

Recognizing brands start around the age of five years old. Children will begin to recognize the difference between an adults preference between one brand or the other.

One of the most important elements of a company is the brand they carry. Although this is recognized through a simple name, logo, or slogan, depending how effective that brand is will determine whether the consumer will remember the company or not.

Consumer Behavior: The Nike Fuel Band

Nike took a huge risk launching this product. With several different types of portable health monitors and health estimate calculators already on the market, Nike took on the responsibility to produce there own.

While the Fuel Band consists of a sleek, aerodynamic shape and weighs close to nothing, the question was- Will people actually wear this and make it become a part of their lifestyle? 

As fitness became more and more trendy, especially amongst middle-age people, keeping track of things such as calories burned, steps taken, and oxygen levels became more and more beneficial. 

Of course when a beneficial product as such becomes a trend, the majority of the people are join to want the best of the best. When a credible company such as Nike guarantees improvements in your health by using this product, many consumers will pay extra for the best of the best.

Semiotics used in Advertising

What are semiotics?

• Helps us make sense of visual imagery around us so we are able to encode/decode
• Symbols
• Who's who. What's what.

Example of Semiotics-- 

SAAB "Born from Jets"

• Originally associated/related to air crafts-- everything related to aircraft 
• all qualities relate to aircraft--relate to SAAB

The transfer of qualities of an air craft and SAAB= Semiotics

Breitling Watch Advertisement

This advertisement is implying that this watch will make the consumer feel like the man featured in the advertisement. Very serious, outdoors-like, natural, sophisticated, and successful. Using this tactic helps the advertisement because many people will see this ad and view the man as a role model, or someone who is living the American Dream. Therefor, they are more likely to invest in this watch in order to get closer to this image for themselves. 

Advantages of New Technology: Focusing on the Geenpeace UK Campaign

Exploring and Discussing a current campaign which uses digital technology:

Focused campaign- Greenpeace UK

Greenpeace UK consists of a group of people with the same goal of protecting the environment. The idea behind this project is defending the natural environment from consumers. By 'Investigating, exposing, and confronting' environmental abuse such as illegal such as destructive logging in rain forests, oil tracking, and polluting the atmosphere, Greenpeace attempts to put an end this activity.

However, without the use of modern day technology, this would be much more challenging. With the use of an online campaign, one can easily sign a petition with 'e-signature' and also, sign up to be apart of a feed and receive information about news and events happening.

In terms of branding: Consumer involvement can help your companies success

For many years, Harley Davidson has held together a rapid growing community. By applying a "different" technique than most businesses Harley Davidson is known to be the biggest motorcycle manufactures in the game.

The technique that makes this company so successful is the way they incorporate their consumers and enthusiasts as a part of their company creating a community. Gathering together consumers that share similar values and interests create an automatic relationship between Harley's consumers.

By providing services such as memberships and scheduling events such as touring rallies, and posse rides, there is a "family" relationship built between their employees and consumers-- rather than a "business" relationship.

With a strong connection between the business and consumers, the company becomes known not only for its magnificent bikes, but for its loyalty, trust, and respect. In addition to the groups and events provided by Harley Davidson, the company also provides their consumers with elements which make them feel like even more of a Harley owner. Rituals such as saying oaths before rides and/or getting special passports stamped throughout a tour-- elements such as this makes the consumer feel a greater bond and more involved with the brand.