Consumer Behavior: The Nike Fuel Band

Nike took a huge risk launching this product. With several different types of portable health monitors and health estimate calculators already on the market, Nike took on the responsibility to produce there own.

While the Fuel Band consists of a sleek, aerodynamic shape and weighs close to nothing, the question was- Will people actually wear this and make it become a part of their lifestyle? 

As fitness became more and more trendy, especially amongst middle-age people, keeping track of things such as calories burned, steps taken, and oxygen levels became more and more beneficial. 

Of course when a beneficial product as such becomes a trend, the majority of the people are join to want the best of the best. When a credible company such as Nike guarantees improvements in your health by using this product, many consumers will pay extra for the best of the best.