Advantages of New Technology: Focusing on the Geenpeace UK Campaign

Exploring and Discussing a current campaign which uses digital technology:

Focused campaign- Greenpeace UK

Greenpeace UK consists of a group of people with the same goal of protecting the environment. The idea behind this project is defending the natural environment from consumers. By 'Investigating, exposing, and confronting' environmental abuse such as illegal such as destructive logging in rain forests, oil tracking, and polluting the atmosphere, Greenpeace attempts to put an end this activity.

However, without the use of modern day technology, this would be much more challenging. With the use of an online campaign, one can easily sign a petition with 'e-signature' and also, sign up to be apart of a feed and receive information about news and events happening.