In terms of branding: Consumer involvement can help your companies success

For many years, Harley Davidson has held together a rapid growing community. By applying a "different" technique than most businesses Harley Davidson is known to be the biggest motorcycle manufactures in the game.

The technique that makes this company so successful is the way they incorporate their consumers and enthusiasts as a part of their company creating a community. Gathering together consumers that share similar values and interests create an automatic relationship between Harley's consumers.

By providing services such as memberships and scheduling events such as touring rallies, and posse rides, there is a "family" relationship built between their employees and consumers-- rather than a "business" relationship.

With a strong connection between the business and consumers, the company becomes known not only for its magnificent bikes, but for its loyalty, trust, and respect. In addition to the groups and events provided by Harley Davidson, the company also provides their consumers with elements which make them feel like even more of a Harley owner. Rituals such as saying oaths before rides and/or getting special passports stamped throughout a tour-- elements such as this makes the consumer feel a greater bond and more involved with the brand.