Branding...

Brands are all around us, whether we like it or not. Brands are communication tool between the company and the consumer.

For your information, some people only buy products specifically because of its "brand name". For example, the "Nike Fuel Band". Many people that own this fuel band don't even have a gym membership. While the brand itself can make you feel a certain way, consumers will pay just to have this feeling.

Recognizing brands start around the age of five years old. Children will begin to recognize the difference between an adults preference between one brand or the other.

One of the most important elements of a company is the brand they carry. Although this is recognized through a simple name, logo, or slogan, depending how effective that brand is will determine whether the consumer will remember the company or not.