Advertisement Agencies: The Breakdown

Did you know? 

There are two basic different types of Advertisement Agencies. Departmental Services and Group Systems

Although departmental agencies have different departments within the organization, all advertising is integrated! Advertising is the way you communicate a brand in marketing. The integrated figures within the process of advertising are the following:

Advertisers and Clients
Firms who have products, services, or causes that need to be advertised

Agency:
The outside firm that specializes in the creation and process

Media Organization:
TV, Newspaper, Magazine, Subscription

Specialized Marketing Services:
Direct marketing agency, sales promotion agency, interactive agencies, and PR firms

Collateral Service:
Wide range of support functions used by advertisers

Creative Services:
Creation and execution of advertisement

Art Department:
How the ad looks

Production Department:
oversee logistics and costs

Traffic Department:
Coordinates phases of process 

Copy Writers:
Write the headlines & conceive the idea

Other services:

Free Lancers: Self employed, works project to project 

Media Buying Services: Specialize in buying and knowing media 

Creative boutiques: provides only creative services